Privacy policy
1. Who is responsible
Empor Rocket Private Limited, 302, Lotus Siddhi, Anna Purna Housing Society Road, Aundh, Pune, Maharashtra 411007, India, sells and operates HyperReel (hyperreel.ai) in India and decides why and how your personal data is processed. Under the Digital Personal Data Protection Act, 2023 we are the data fiduciary. The platform is run technically by HyperReel UG (haftungsbeschränkt), Germany, which processes data on our behalf.
Questions about your data and requests to use your rights go to grievance@hyperreel.ai (Komal Mishra, Grievance Officer).
2. What we collect and why
- Account: your name, your e-mail address and your password (stored only in hashed form). If you sign in with Google, we receive your name and e-mail address from Google. Purpose: to create and secure your account and to write to you about it.
- Sessions and security: IP address, browser type, and the time of sign-ins and requests. Purpose: to keep you signed in, to limit abuse and to find faults.
- Your product information: the link to your product page, texts you type in, product photos, your logo, and the choices you make while creating an ad. We also load the product page you name in order to read its public content. Purpose: to generate your videos.
- Generated content: scripts, scene images and videos made for you. Purpose: to deliver them to you and to keep them available in your account.
- Payments: the plan or top-up you bought, amount, date, payment reference, receipts and your credit history. Your card, UPI and bank details are entered with Razorpay. We never see or store your full card number, UPI PIN or bank password. Purpose: to bill you, to add credits, and to keep the records that tax and company law require.
- Messages: what you write in the contact form or by e-mail, including requests for a copy or the deletion of your data. Purpose: to answer you.
We only ask for data we need for these purposes. Please do not upload personal data of other people, for example photos of real persons, unless you have their permission.
3. Legal basis
We process your data on the basis of the consent you give when you create your account, and for the uses the law allows without consent, such as meeting legal obligations. You can withdraw your consent at any time (see section 8). Without the data marked above we cannot provide the service.
4. How AI is used
- To generate your videos, your product information and images are sent to AI models run by the providers listed in section 5.
- We do not use your content to train our own AI models.
- Your account is not subject to decisions made only by automated means that have legal effects for you.
5. Who receives your data
We do not sell personal data and do not share it for advertising. We use the following service providers. They receive only what they need for their task.
| Provider | Task | Where |
|---|---|---|
| Hetzner Online GmbH | Servers for the website, the database and your files | Germany and Finland |
| RunPod, Inc. | Graphics servers that render the videos | European Union |
| Anthropic, PBC | AI language model that reads your product information and writes scripts | United States |
| fal (Features & Labels, Inc.) | AI image model that generates scene images | United States |
| ElevenLabs Inc. | Voice generation, only when the standard voice path is not available | United States |
| Resend, Inc. | Sending e-mails such as sign-up confirmation, receipts and “your ad is ready” | United States and European Union |
| Razorpay Software Private Limited | Payments, recurring payment mandates, refunds | India |
| Google LLC | Sign-in with Google, only if you choose it | United States |
| Telegram | Internal alerts to our support team when you send a request | Outside India |
| Starko (starko.one) | Feedback and chat widget in your account area and the video wizard: what you type into it and the technical data of your browser | To be confirmed |
| HyperReel UG (haftungsbeschränkt) | Operation, maintenance and support of the platform | Germany |
We also disclose data when a law, a court or an authority requires it, and to professional advisers bound to confidentiality.
6. Transfer outside India
Our servers are in the European Union, and some providers are in the United States. Your data is therefore processed outside India. We transfer data only to countries to which Indian law permits the transfer, and we require our providers to protect it.
7. Cookies
We use only cookies that the service needs to work: one cookie that keeps you signed in (up to 30 days), one short-lived cookie that records your consent during sign-up (10 minutes), and one cookie that records when you last confirmed our reminder of the rules (up to 80 days). We do not use analytics, advertising or tracking cookies. The only script we load from a third party is the feedback and chat widget of Starko (see section 5). It loads only while you are signed in, in your account area and in the video wizard, and receives what you type into it and the technical data your browser sends with every request, such as your IP address. To know how often our public pages are visited, we count visits per page and per day. That count uses no cookie and stores no IP address and nothing else about you: only the page, the day and a number.
8. Your rights
- Access: you can ask what personal data we hold about you, what we do with it and who received it, and ask for a copy.
- Correction: you can have wrong or incomplete data corrected or updated.
- Erasure: you can have your data and your account deleted. Data we must keep by law, such as payment records, is kept until the legal period ends.
- Withdrawing consent: you can withdraw your consent at any time. It is as easy as giving it: write to us or use the settings of your account. We then stop processing and delete your data, except for what we must keep by law. We can no longer provide the service after that.
- Nomination: you can name a person who may use your rights for you in case of your death or incapacity.
- Complaint: you can complain to our grievance officer (section 12). If our answer does not settle your complaint, you can then complain to the Data Protection Board of India, the authority set up under the Digital Personal Data Protection Act, 2023. We will link its online complaint service here once the Board has published it.
To use your rights, open the settings of your account (“Request my data”, “Delete my account”) or write to grievance@hyperreel.ai from the e-mail address of your account. We answer within one month.
9. How long we keep data
- Account data: for as long as your account exists.
- Registration data (your name, your e-mail address and the date you signed up): for 180 days after your account is closed, as the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 require. This held copy is then deleted. What remains: your account record stripped of your name and e-mail address (it keeps the sign-up date), your name and e-mail address on the receipts of your payments (kept as payment records, see below), and the requests and messages you sent us through our website, including the contact form, or by e-mail, such as the request to delete your account, in our support records.
- Product information and videos: until you delete them or your account. Deleted items stay in a recycle bin for 30 days and are then removed.
- Content we remove after a complaint, because it breaks the law, or on the order of a court or an authority: kept, no longer visible to anyone, for 180 days for investigation, or longer when a court or an authority requires it.
- Payment records and receipts: for as long as tax and company law requires, at present eight financial years after the financial year of the payment (Companies Act, 2013).
- Records of processing, with the related traffic data and technical logs: for one year from the date of the processing, for security and to investigate misuse, also after you close your account. They are then deleted, unless another law requires us to keep them longer.
10. Security
We protect your data with encrypted connections, hashed passwords, access limited to the people who need it, and separation of every customer’s files. No system is perfectly secure. If a breach affects your personal data, we inform you and the Data Protection Board of India as the law requires.
11. Children
The service is for adults. You must be at least 18 years old to create an account. We do not knowingly collect data of children. If you believe a child has given us data, write to us and we delete it.
12. Complaints and contact
Grievance officer: Komal Mishra, Empor Rocket Private Limited, 302, Lotus Siddhi, Anna Purna Housing Society Road, Aundh, Pune, Maharashtra 411007, India. E-mail: grievance@hyperreel.ai. Phone: +91 95661 55916. We acknowledge a complaint within 48 hours and resolve it within one month. Complaints about content have shorter times, set out on the legal disclosures page.
13. Users outside India
If you use the service from the European Economic Area or the United Kingdom, you also have the rights that the data protection law there gives you, including the right to object, the right to data portability and the right to complain to your local data protection authority.
14. Changes
When we change this policy, we publish the new version here and change the date at the top. We tell you about important changes by e-mail or in your account before they apply.
Questions? Contact us · Back to the start page