Privacy Policy

Effective date: March 26, 2026 · Last updated: March 26, 2026

1. Overview

HyperReel UG (“HyperReel”, “we”, “us”, or “our”) operates the website hyperreel.ai and related services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service, in accordance with the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

By using our Service, you acknowledge that you have read and understood this Privacy Policy.

2. Data We Collect

2.1 Account Data

When you create an account, we collect:

• Name and email address
• Password (stored in hashed form only)
• Profile information you choose to provide

2.2 Content Data

When you use our AI content generation features, we process:

• Text prompts and generation parameters you provide
• AI-generated images, videos, and audio outputs
• Character profiles, persona configurations, and scheduling settings

2.3 Usage Data

We automatically collect:

• IP address and approximate geolocation
• Browser type, operating system, and device information
• Pages visited, features used, and timestamps
• Referring URL and exit pages

2.4 Communication Data

When you contact us or interact with us through messaging platforms, we collect:

• WhatsApp messages sent to our business account (via Meta WhatsApp Business API)
• Email correspondence
• Support requests and feedback

2.5 Payment Data

Payment transactions are processed by third-party payment providers. We receive limited payment information (e.g., last four digits of your card, billing address, transaction ID) but do not store full credit card numbers.

3. How We Use Your Data

4. Meta Platforms Integration

We use services provided by Meta Platforms, Inc. (“Meta”) in the following ways:

4.1 Meta Ads & Meta Pixel

We use Meta Ads (Facebook/Instagram Ads) to display targeted advertisements. The Meta Pixel may be deployed on our website to measure ad campaign effectiveness. The Meta Pixel collects:

• HTTP header information (IP address, browser type, page location, referring URL)
• Pixel-specific data (Pixel ID, cookie data)
• Button click data, form field names, and page metadata
• Optional advanced matching data (e.g., hashed email address)

This data is transmitted to Meta and used to deliver targeted ads, measure ad performance, and build custom audiences. Meta processes this data as an independent controller under its own Data Policy.

Legal basis: Consent (Art. 6(1)(a) GDPR). The Meta Pixel is only activated after you have given consent via our cookie consent banner.

You can opt out of interest-based advertising from Meta in your Facebook Ad Preferences.

4.2 WhatsApp Business API

We use the Meta WhatsApp Business API to communicate with you via WhatsApp. When you message our WhatsApp business number, the following data is processed:

• Your WhatsApp phone number and profile name
• Message content (text, images, documents you send)
• Timestamps of messages sent and received

Messages are routed through Meta’s WhatsApp Cloud API infrastructure. Meta acts as a data processor for message delivery. We store message content on our servers for the purpose of responding to your inquiries.

Legal basis: Performance of contract (Art. 6(1)(b)) for support inquiries; Consent (Art. 6(1)(a)) for marketing messages. You can opt out of WhatsApp marketing messages at any time by replying “STOP”.

For details on how Meta processes WhatsApp data, see the WhatsApp Privacy Policy.

4.3 Instagram & Facebook Pages

We maintain business profiles on Instagram and Facebook. When you interact with our profiles (e.g., liking, commenting, or messaging), Meta processes your data in accordance with its Data Policy. We receive anonymized insights and analytics about interactions with our content.

5. Third-Party Services

Each third-party provider processes data under their own privacy policies and our data processing agreements.

6. Cookies & Tracking Technologies

6.1 Types of Cookies

6.2 Managing Cookies

A cookie consent banner allows you to accept or reject non-essential cookies on your first visit. You can change your preferences at any time through the cookie settings link in our footer, or configure your browser to block cookies (which may affect functionality).

7. International Data Transfers

Your data may be transferred to countries outside the European Economic Area (EEA), in particular the United States. We ensure appropriate safeguards, including:

• EU-U.S. Data Privacy Framework certification of the recipient
• Standard Contractual Clauses (SCCs) approved by the European Commission
• Binding Corporate Rules where applicable

8. Data Retention

• Account data: Duration of your account + 30 days after deletion
• Generated content: Until you delete it or close your account
• Usage & analytics data: Up to 26 months
• WhatsApp messages: Up to 12 months after last interaction
• Payment records: 10 years (German tax law, §147 AO)

9. Your Rights Under GDPR

You have the following rights:

• Right of access (Art. 15) — request a copy of your personal data
• Right to rectification (Art. 16) — correct inaccurate data
• Right to erasure (Art. 17) — request deletion of your data
• Right to restriction (Art. 18) — restrict processing
• Right to data portability (Art. 20) — receive data in machine-readable format
• Right to object (Art. 21) — object to processing based on legitimate interest
• Right to withdraw consent (Art. 7(3)) — withdraw at any time

To exercise any of these rights, contact us at admin@hyperreel.ai. We will respond within one month.

You also have the right to lodge a complaint with your supervisory authority:

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit (TLS/SSL), secure password hashing, access controls, and regular security reviews.

11. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us at admin@hyperreel.ai.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date. For material changes, we may also notify you by email.

13. Contact